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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Hegemony and protectionism in Bologna's meat trade: the role of visual imagery in reputation management
Author(s): Freathy, Paul
Thomas, Iris
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Keywords: Propaganda
Image Management
Visual Imagery
Issue Date: 1-Apr-2020
Citation: Freathy P & Thomas I (2020) Hegemony and protectionism in Bologna's meat trade: the role of visual imagery in reputation management. Enterprise and Society.
Abstract: During the Renaissance, visual images were legitimate and authoritative sources of information that influenced behavior and directed public opinion. Against a background of political and religious unrest and growing pressure for economic reform, it is maintained that Annibale Carracci’s painting of The Butchers Shop (ca. 1580–1583) sought to legitimize the professionalism of Bologna’s butchery trades, reinforce the reputation of the guild system, and remind audiences of the dangers of papal interference in commercial endeavor. By implicitly advocating the value of institutional hegemony and trade protectionism, The Butchers Shop represents a form of late sixteenth-century visual propaganda and image management.
DOI Link: 10.1017/eso.2020.3
Rights: This article has been published in a revised form in Enterprise and Society This version is published under a Creative Commons CC-BY-NC-ND. No commercial re-distribution or re-use allowed. Derivative works cannot be distributed. © The Authors 2020.
Notes: Output Status: Forthcoming/Available Online
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