STORRE

Objectives To examine if informing people in free‐at‐the‐point‐of‐use medical systems of the financial value of medicines, and priming them with the fact that the medication is funded by taxation, influences people’s perceived value and efficacy of the medicines, feelings of burdensomeness and guilt, and intended adherence. Design An experiment was implemented to examine the impact of medication labelling featuring the presence (vs. absence) of the phrase ‘funded by UK the taxpayer’ and pric...

Purpose Nutritional information and the visibility of healthier food products inside the store are believed to be important variables in helping shoppers to make healthy choices. However, there remain gaps in our understanding of how consumers select healthy products and how they include complex nutritional information in the decision-making process, in a stimuli rich environment. This research tests the impact of different combinations of stimuli (information and space management) on the sel...

This article makes a contribution by articulating, for the first time, how hope and fear appeals were constructed as a rhetorical media device in a political advertising campaign context, specifically the 2014 Scottish independence referendum. Based on a qualitative content analysis of both sides’ campaigning materials, an understanding of the fluid, responsive and symbiotic nature of these emotional appeals and how they are utilized against the other is outlined. The research reveals core di...

Universities now see the promotion of student and graduate start-ups as a key part of their role. This has two strands: (i) incorporating entrepreneurship education into the curriculum, and (ii) activities and infrastructure to support and accelerate the start-up process. There is now a substantial literature on the design, content, delivery and impact of entrepreneurship education. In contrast, little attention has been given to these issues in the context of student business start-up progra...