Marketing and Retail Journal Articles : [302] Collection home page

This collection contains electronic copies of journal articles produced by Marketing and Retail staff.

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 302
Issue DateTitleAuthor(s)Editor(s)Type
Jun-2020YouTube Vloggers as Brand Influencers on Consumer Purchase BehaviourRybaczewska, Maria; Jebet Chesire, Betty; Sparks, Leigh-Journal Article
16-Oct-2020Exogenous cognition and cognitive state theory: the plexus of consumer analytics and decision-makingSmith, Andrew; Harvey, John; Goulding, James; Smith, Gavin; Sparks, Leigh-Journal Article
Oct-2020Non-market strategy as a framework for exploring commercial involvement in health policy: a primerEastmure, Elizabeth; Cummins, Steven; Sparks, Leigh-Journal Article
2020Company image as an employer on Poland’s mobile telecommunication market and its relationship with consumer recommendationsRybaczewska, Maria; Sułkowski, Łukasz-Journal Article
25-May-2020Introducing the socialbot: a novel touchpoint along the young adult customer journeyWilson-Nash, Carolyn; Goode, Amy; Currie, Alice-Journal Article
25-May-2020Introducing the socialbot: a novel touchpoint along the young adult customer journeyWilson-Nash, Carolyn; Goode, Amy; Currie, Alice-Journal Article
Jul-2020Consumers' purchase decisions and employer imageRybaczewska, Maria; Sparks, Leigh; Sułkowski, Lukasz-Journal Article
1-Apr-2020Hegemony and protectionism in Bologna's meat trade: the role of visual imagery in reputation managementFreathy, Paul; Thomas, Iris-Journal Article
Apr-2020Slogans, Brands and Purchase Behaviour of StudentsRybaczewska, Maria; Jirapathomsakul, Siriphat; Liu, Yiduo; Chow, Wai Tsing; Nguyen, Mai Thanh; Sparks, Leigh-Journal Article
2020"You Really Shouldn't Have!" Coping with failed gift experiencesBranco-Illodo, Ines; Heath, Teresa; Tynan, Caroline-Journal Article
Feb-2020Social transformation in the Scottish islands: Liberationist perspectives on consumer empowermentFreathy, Paul; Calderwood, Eric-Journal Article
23-Nov-2019The 'perfect gift' and the 'best gift ever': an integrative framework for truly special giftsBranco-Illodo, Ines; Heath, Teresa-Journal Article
2015The dynamics of managing people in the diverse cultural and institutional context of AfricaKamoche, Ken; Siebers, Lisa Qixun; Mamman, Aminu; Newenham-Kahindi, Aloysius-Journal Article
1-Jul-2014Knowledge-Sharing, Control, Compliance and Symbolic ViolenceKamoche, Ken; Kannan, Selvi; Siebers, Lisa Qixun-Journal Article
2014Transferring management practices to China: a Bourdieusian critique of ethnocentricitySiebers, Lisa Qixun; Kamoche, Ken; Li, Fei-Journal Article
18-Nov-2019Place marketing and place based loyalty schemesRybaczewska, Maria; Sparks, Leigh-Journal Article
2015Chinese management practices in Kenya: toward a post-colonial critiqueKamoche, Ken; Siebers, Lisa Qixun-Journal Article
Jun-2019International sport federations' social media communication: A content analysis of FIFA's Twitter accountWinand, Mathieu; Belot, Matthew; Merten, Sebastian; Kolyperas, Dimitrios-Journal Article
Jan-2017Hybridization practices as organizational responses to institutional demands: The development of Western retail TNCs in ChinaSiebers, Lisa Qixun-Journal Article
Jan-2020Locally-owned convenience stores and the local economyRybaczewska, Maria; Sparks, Leigh-Journal Article
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 302