Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/38321
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: A value-chain perspective of artificial intelligence in public services
Author(s): Löfgren, Karl
Webster, C William R
Contact Email: william.webster@stir.ac.uk
Keywords: Artificial intelligence
Value-chain
Public service
Digital service delivery
Issue Date: 22-Jul-2026
Date Deposited: 11-Aug-2026
Citation: Löfgren K & Webster CWR (2026) A value-chain perspective of artificial intelligence in public services. <i>Global Public Policy and Governance</i>, p. 19. https://doi.org/10.1007/s43508-026-00152-0
Abstract: The advent of generative Artificial Intelligence (AI), popularized through ChatGPT and other similar platforms, has in recent years become a focal point for governments’ ambitions to enhance the quality of public services and policy. Whilst governments have been using technological systems and platform for decades, such as big data analytics and automated decision-making, recent developments in generative AI, and its perceived capability of simulating human thought, is accompanied by both opportunity and risk. AI is not only significant for the future delivery public services, it also constitutes a challenge to how we define and prioritize public value. This article uses a ‘value-chain approach’ to explore and summarize the immediate experiences of the use of AI in public service contexts, and highlights some of the hurdles and challenges associated with the adoption of this technology. While value-chain approaches are traditionally associated with identifying sequences in a (commercial) production (manufacturing) process - as an analytical tool to realize desired outcomes - recent literature has successfully applied this approach to public service contexts, including in relation to digital service delivery and public policymaking. This article provides an opportunity to reflect on some of the promises and pitfalls associated with this technology, as well as presenting some elements for better diagnostic tools used for forecasting and evaluating digital platforms and systems utilizing generative AI in a more systematic manner. This includes value issues associated with data quality, intellectual property, surveillance, privacy, and transparency. The article also highlights issues around trade-offs between different values, and in doing so, argues that assessing the interlinked relationship between values and digital services are key to understanding the future nature of public service delivery.
DOI Link: 10.1007/s43508-026-00152-0
Rights: This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.
Licence URL(s): http://creativecommons.org/licenses/by/4.0/

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