Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/30749
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Social transformation in the Scottish islands: Liberationist perspectives on consumer empowerment
Author(s): Freathy, Paul
Calderwood, Eric
Contact Email: j.p.freathy@stir.ac.uk
Keywords: Empowerment
Liberation theology
Island retailing
E-commerce
Rural
Issue Date: Feb-2020
Citation: Freathy P & Calderwood E (2020) Social transformation in the Scottish islands: Liberationist perspectives on consumer empowerment. Journal of Rural Studies, 74, pp. 180-189. https://doi.org/10.1016/j.jrurstud.2020.01.016
Abstract: Through a conceptual framework derived from 1960's Christian Liberation Theology this paper examines the impact of e-commerce upon the social transformation of spatially isolated Scottish communities. While many studies have highlighted the impact of internet adoption upon individual choice and the co-creation of value, this paper argues that such advantages are mediated by structural impediments that constrain its potentially empowering effects. Viewing e-commerce through the lens of liberation theory acknowledges the influence of the economic, political and social environment upon consumer emancipation. While empowerment remains con-textually determined and reflects the desire of groups and individuals to reassert control over their own existence , established hierarchies seek to dominate the power logic and reinforce existing market inequalities.
DOI Link: 10.1016/j.jrurstud.2020.01.016
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Accepted refereed manuscript of: Freathy P & Calderwood E (2020) Social transformation in the Scottish islands: Liberationist perspectives on consumer empowerment. Journal of Rural Studies, 74, pp. 180-189. DOI: https://doi.org/10.1016/j.jrurstud.2020.01.016 © 2020, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
Licence URL(s): http://creativecommons.org/licenses/by-nc-nd/4.0/

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