|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Social transformation in the Scottish islands: Liberationist perspectives on consumer empowerment|
|Citation:||Freathy P & Calderwood E (2020) Social transformation in the Scottish islands: Liberationist perspectives on consumer empowerment. Journal of Rural Studies, 74, pp. 180-189. https://doi.org/10.1016/j.jrurstud.2020.01.016|
|Abstract:||Through a conceptual framework derived from 1960's Christian Liberation Theology this paper examines the impact of e-commerce upon the social transformation of spatially isolated Scottish communities. While many studies have highlighted the impact of internet adoption upon individual choice and the co-creation of value, this paper argues that such advantages are mediated by structural impediments that constrain its potentially empowering effects. Viewing e-commerce through the lens of liberation theory acknowledges the influence of the economic, political and social environment upon consumer emancipation. While empowerment remains con-textually determined and reflects the desire of groups and individuals to reassert control over their own existence , established hierarchies seek to dominate the power logic and reinforce existing market inequalities.|
|Rights:||This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Accepted refereed manuscript of: Freathy P & Calderwood E (2020) Social transformation in the Scottish islands: Liberationist perspectives on consumer empowerment. Journal of Rural Studies, 74, pp. 180-189. DOI: https://doi.org/10.1016/j.jrurstud.2020.01.016 © 2020, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/|
|Final.pdf||Fulltext - Accepted Version||402.92 kB||Adobe PDF||Under Embargo until 2021-07-26 Request a copy|
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