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dc.contributor.authorFreathy, Paulen_UK
dc.contributor.authorCalderwood, Ericen_UK
dc.description.abstractThrough a conceptual framework derived from 1960's Christian Liberation Theology this paper examines the impact of e-commerce upon the social transformation of spatially isolated Scottish communities. While many studies have highlighted the impact of internet adoption upon individual choice and the co-creation of value, this paper argues that such advantages are mediated by structural impediments that constrain its potentially empowering effects. Viewing e-commerce through the lens of liberation theory acknowledges the influence of the economic, political and social environment upon consumer emancipation. While empowerment remains con-textually determined and reflects the desire of groups and individuals to reassert control over their own existence , established hierarchies seek to dominate the power logic and reinforce existing market inequalities.en_UK
dc.publisherElsevier BVen_UK
dc.relationFreathy P & Calderwood E (2020) Social transformation in the Scottish islands: Liberationist perspectives on consumer empowerment. Journal of Rural Studies, 74, pp. 180-189.
dc.rightsThis item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Accepted refereed manuscript of: Freathy P & Calderwood E (2020) Social transformation in the Scottish islands: Liberationist perspectives on consumer empowerment. Journal of Rural Studies, 74, pp. 180-189. DOI: © 2020, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subjectLiberation theologyen_UK
dc.subjectIsland retailingen_UK
dc.titleSocial transformation in the Scottish islands: Liberationist perspectives on consumer empowermenten_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreason[Final.pdf] Publisher requires embargo of 18 months after formal publication.en_UK
dc.citation.jtitleJournal of Rural Studiesen_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.contributor.funderBritish Academyen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.contributor.affiliationMarketing & Retailen_UK
Appears in Collections:Marketing and Retail Journal Articles

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