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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Eco-labeling and retailer pricing strategies: The U.K. haddock market
Author(s): Zhang, Dengjun
Sogn-Grundvåg, Geir
Asche, Frank
Young, James A
Keywords: product differentiation
retail pricing
hedonic price model
Issue Date: 31-May-2018
Citation: Zhang D, Sogn-Grundvåg G, Asche F & Young JA (2018) Eco-labeling and retailer pricing strategies: The U.K. haddock market, Sustainability, 10 (5), Art. No.: 1522.
Abstract: In attempts to differentiate their store imagery, grocery retailers frequently introduce new products, which are often rich in extrinsic attributes such as claims regarding healthiness and environmental sustainability. This paper explores retailers’ pricing strategies for product attributes of haddock in the United Kingdom. The results show that retailers’ pricing strategies vary, in particular for extrinsic product attributes such as eco-labels and country-of-origin. The high price premium generated from the most advocated eco-labels and an emphasis upon promotion strategies appear to play a role in the success of high-end retailers, and may have implications for any heightened competitive responses by larger retail chains in the future.
DOI Link: 10.3390/su10051522
Rights: © 2018 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (

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