STORRE: Marketing and Retail Conference Papers and Proceedings

Marketing and Retail Conference Papers and Proceedings : [24] Collection home page

This collection contains electronic copies of conference papers and proceedings produced by Marketing and Retail staff.

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Collection's Items (Sorted by Submit Date in Descending order): 21 to 24 of 24

Issue Date	Title	Author(s)	Editor(s)	Type
2011	’The Book of Stars’: Understanding a Consumer’s Fan Relationship with a Film Actress through a Narrative Transportation Approach	Wohlfeil, Markus; Whelan, Susan	-	Conference Paper
2008	Confessions of a Movie-Fan: Introspection into a Consumer’s Experiential Consumption of ‘Pride & Prejudice’	Wohlfeil, Markus; Whelan, Susan	-	Conference Paper
2006	Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional Involvement	Wohlfeil, Markus; Whelan, Susan	-	Conference Paper
2011	On the Public Understanding of 'Market-ing': battles for vision, legitimacy and form	Brownlie, Douglas	Patterson, A; Oakes, S	Conference Paper

Collection's Items (Sorted by Submit Date in Descending order): 21 to 24 of 24

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This collection contains electronic copies of conference papers and proceedings produced by Marketing and Retail staff.