Marketing and Retail Conference Papers and Proceedings : [22] Collection home page

This collection contains electronic copies of conference papers and proceedings produced by Marketing and Retail staff.

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Collection's Items (Sorted by Submit Date in Descending order): 21 to 22 of 22
Issue DateTitleAuthor(s)Editor(s)Type
2006Consumer Motivations to Participate in Marketing-Events: The Role of Predispositional InvolvementWohlfeil, Markus; Whelan, Susan-Conference Paper
2011On the Public Understanding of 'Market-ing': battles for vision, legitimacy and formBrownlie, DouglasPatterson, A; Oakes, SConference Paper
Collection's Items (Sorted by Submit Date in Descending order): 21 to 22 of 22