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Appears in Collections:Marketing and Retail Conference Papers and Proceedings
Peer Review Status: Refereed
Author(s): Brownlie, Douglas
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Title: On the Public Understanding of 'Market-ing': battles for vision, legitimacy and form
Editor(s): Patterson, A
Oakes, S
Citation: Brownlie D (2011) On the Public Understanding of 'Market-ing': battles for vision, legitimacy and form. In: Patterson A & Oakes S (eds.) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing Conference 2011: Marketing Field Forever, University of Liverpool Management School, Liverpool, 05.07.2011-07.07.2011. Liverpool: Academy of Marketing.
Issue Date: 2011
Date Deposited: 19-Jul-2012
Conference Name: Academy of Marketing Conference 2011: Marketing Field Forever
Conference Dates: 2011-07-05 - 2011-07-07
Conference Location: University of Liverpool Management School, Liverpool
Abstract: The paper argues we need to re-imagine the broader horizons of marketing in the light of significant changes, not only to the evolving institutional context and conduct of governance, but also to the place of marketing among the collective consciousness of citizens, consumers, workers - those autonomous partners in the expanding ‘contractualism' which will underpin the newly emerging market-based service delivery enterprises of a privatising state.
Status: AM - Accepted Manuscript
Rights: Paper presented at the annual Academy of Marketing Conference, Marketing Fields Forever. The papers are entirely in the public domain, and are available to access by the general public.

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