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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Why Do Local South Korean Market Leaders Supply Retailer Grocery Brands?
Author(s): Cho, Young-Sang
Burt, Steven
Dawson, John
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Keywords: retailer brand supply
response strategy
market leading brands
South Korea
Issue Date: 2013
Date Deposited: 19-Nov-2014
Citation: Cho Y, Burt S & Dawson J (2013) Why Do Local South Korean Market Leaders Supply Retailer Grocery Brands?. Journal of Asia-Pacific Business, 14 (4), pp. 336-360.
Abstract: This article examines why many of the leading South Korean brand manufacturers produce retailer brand products within their major product categories. The reasons identified include pressure from retailers, protection of other national brand product ranges, maintenance or improvements in working relationships, protection of other distribution channels, savings in marketing budgets, diversification of product lines, and changing competitive structures. Evidence is also provided of the dynamic nature of decision making relating to retail brand supply across the whole portfolio of brands which the manufacturer offers, rather than in respect of individual product brands or markets, the focus of much existing work.
DOI Link: 10.1080/10599231.2013.810985
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Asia-Pacific Business on 13 November 2013, available online:

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