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dc.contributor.authorCho, Young-Sang-
dc.contributor.authorBurt, Steven-
dc.contributor.authorDawson, John-
dc.description.abstractThis article examines why many of the leading South Korean brand manufacturers produce retailer brand products within their major product categories. The reasons identified include pressure from retailers, protection of other national brand product ranges, maintenance or improvements in working relationships, protection of other distribution channels, savings in marketing budgets, diversification of product lines, and changing competitive structures. Evidence is also provided of the dynamic nature of decision making relating to retail brand supply across the whole portfolio of brands which the manufacturer offers, rather than in respect of individual product brands or markets, the focus of much existing work.en_UK
dc.publisherTaylor and Francis-
dc.relationCho Y, Burt S & Dawson J (2013) Why Do Local South Korean Market Leaders Supply Retailer Grocery Brands?, Journal of Asia-Pacific Business, 14 (4), pp. 336-360.-
dc.rightsThis item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Asia-Pacific Business on 13 November 2013, available online:
dc.subjectretailer brand supplyen_UK
dc.subjectresponse strategyen_UK
dc.subjectmarket leading brandsen_UK
dc.subjectSouth Koreaen_UK
dc.titleWhy Do Local South Korean Market Leaders Supply Retailer Grocery Brands?en_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreasonPublisher requires embargo of 18 months after formal publication.-
dc.citation.jtitleJournal of Asia-Pacific Business-
dc.type.statusPost-print (author final draft post-refereeing)-
dc.contributor.affiliationKong-Ju National University-
dc.contributor.affiliationMarketing and Retail Division-
dc.contributor.affiliationMarketing and Retail Division-
Appears in Collections:Marketing and Retail Journal Articles

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