|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Retail internationalisation: Marks and Spencer in Hong Kong|
|Author(s):||Jackson, T Paul|
|Citation:||Jackson TP & Sparks L (2005) Retail internationalisation: Marks and Spencer in Hong Kong, International Journal of Retail and Distribution Management, 33 (10), pp. 766-783.|
|Abstract:||Purpose - A case study of Marks and Spencer (M&S) in Hong Kong is used to explore aspects of the retail internationalisation process. Design/methodology/approach - The case study is developed from four main sources. First, national and trade press commentary on M&S's internationalisation. Secondly, M&S's publications and statements about their international activities. Thirdly, previous research on M&S in Hong Kong, including work by the authors. Finally, informal interviews with current and former M&S management involved in the Hong Kong development. The case study is organised into a description of phases of exporting, store development and crises. This is followed by a discussion of the key internationalisation issues raised in terms of market entry, maintenance and exit. Conclusions follow. Findings - The study emphasises that internationalisation is a non-linear, ongoing, dynamic activity involving developments, impacts and retrenchment at a variety of levels. Implications for future research in the area are drawn. Research limitations/implications - This is a case study of a particular retailer's internationalisation process in a particular country. The processes in other retailers operating other formats and selling other products and in other countries may be different. Further case studies will allow the generation of a wider understanding of the issues. Originality/value - The case study provides previously unpublished information on the retail internationalisation process as a whole. It encourages other comparative studies and further research into the topic.|
|Rights:||The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|Sparks_2005_Retail_internationalisation_MS_in_Hong_Kong.pdf||167.77 kB||Adobe PDF||Under Permanent Embargo Request a copy|
Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved https://creativecommons.org/publicdomain/zero/1.0/
If you believe that any material held in STORRE infringes copyright, please contact firstname.lastname@example.org providing details and we will remove the Work from public display in STORRE and investigate your claim.