|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Determining how and why consumer purchasing of grocery and household products varies|
fast-moving consumer goods
|Citation:||Martinez-Caraballo N & Burt S (2011) Determining how and why consumer purchasing of grocery and household products varies. African Journal of Business Management, 5 (16), pp. 6917-6926. http://www.academicjournals.org/ajbm/abstracts/abstracts/abstracts2011/18%20Aug/Martinez-Caraballo%20and%20Burt.htm|
|Abstract:||In order to broaden the research on household consumption patterns, this paper aims to determine how and why consumer purchasing of grocery and household products varies. Several variables, such as shopping frequency, overall satisfaction with the stores and demographic characteristics of the household and the buyer have been examined. An ad-hoc survey has been used to test the influence of these variables on variety-seeking behaviour. The results support the existence of a direct relationship between the aforementioned variables and variety-seeking behaviour.|
|Rights:||Publisher is open-access. Open access publishing allows free access to and distribution of published articles where the author retains copyright of their work by employing a Creative Commons attribution licence. Proper attribution of authorship and correct citation details should be given. All works published by Academic Journals are under the terms of the Creative Commons Attribution License. This permits anyone to copy, distribute, transmit and adapt the work provided the original work and source is appropriately cited.|
|Martinez-Caraballo and Burt.pdf||Fulltext - Published Version||117.53 kB||Adobe PDF||View/Open|
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