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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/10143
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dc.contributor.authorMartinez-Caraballo, Noemien_UK
dc.contributor.authorBurt, Stevenen_UK
dc.date.accessioned2013-08-05T00:18:51Z-
dc.date.available2013-08-05T00:18:51Z-
dc.date.issued2011-08-18en_UK
dc.identifier.urihttp://hdl.handle.net/1893/10143-
dc.description.abstractIn order to broaden the research on household consumption patterns, this paper aims to determine how and why consumer purchasing of grocery and household products varies. Several variables, such as shopping frequency, overall satisfaction with the stores and demographic characteristics of the household and the buyer have been examined. An ad-hoc survey has been used to test the influence of these variables on variety-seeking behaviour. The results support the existence of a direct relationship between the aforementioned variables and variety-seeking behaviour.en_UK
dc.language.isoenen_UK
dc.publisherAcademic Journalsen_UK
dc.relationMartinez-Caraballo N & Burt S (2011) Determining how and why consumer purchasing of grocery and household products varies. African Journal of Business Management, 5 (16), pp. 6917-6926. http://www.academicjournals.org/ajbm/abstracts/abstracts/abstracts2011/18%20Aug/Martinez-Caraballo%20and%20Burt.htmen_UK
dc.rightsPublisher is open-access. Open access publishing allows free access to and distribution of published articles where the author retains copyright of their work by employing a Creative Commons attribution licence. Proper attribution of authorship and correct citation details should be given. All works published by Academic Journals are under the terms of the Creative Commons Attribution License. This permits anyone to copy, distribute, transmit and adapt the work provided the original work and source is appropriately cited.en_UK
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/en_UK
dc.subjectConsumer behaviouren_UK
dc.subjectfast-moving consumer goodsen_UK
dc.subjectpurchasing patternsen_UK
dc.subjectstore choiceen_UK
dc.subjectvariety-seeking behaviouren_UK
dc.titleDetermining how and why consumer purchasing of grocery and household products variesen_UK
dc.typeJournal Articleen_UK
dc.citation.jtitleAfrican Journal of Business Managementen_UK
dc.citation.issn1993-8233en_UK
dc.citation.volume5en_UK
dc.citation.issue16en_UK
dc.citation.spage6917en_UK
dc.citation.epage6926en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.identifier.urlhttp://www.academicjournals.org/ajbm/abstracts/abstracts/abstracts2011/18%20Aug/Martinez-Caraballo%20and%20Burt.htmen_UK
dc.author.emails.l.burt@stir.ac.uken_UK
dc.contributor.affiliationUniversity of Zaragozaen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.identifier.isiWOS:000297623400027en_UK
dc.identifier.wtid744270en_UK
dc.contributor.orcid0000-0001-6627-2330en_UK
dcterms.dateAccepted2011-08-18en_UK
dc.date.filedepositdate2012-11-19en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorMartinez-Caraballo, Noemi|en_UK
local.rioxx.authorBurt, Steven|0000-0001-6627-2330en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2012-11-19en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by/3.0/|2012-11-19|en_UK
local.rioxx.filenameMartinez-Caraballo and Burt.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1993-8233en_UK
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