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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Consumer Decision Making and Store Patronage Behaviour in Traditional Chinese Medicine (TCM) Halls in Singapore
Author(s): Tan, Jaclyn Pit Ting
Freathy, Paul
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Keywords: Traditional Chinese Medicine Halls
Consumer Behaviour
Store Choice Criteria
Issue Date: Jul-2011
Citation: Tan JPT & Freathy P (2011) Consumer Decision Making and Store Patronage Behaviour in Traditional Chinese Medicine (TCM) Halls in Singapore, Journal of Retailing and Consumer Services, 18 (4), pp. 285-292.
Abstract: This paper examines who patronises Traditional Chinese Medicine (TCM) halls in Singapore and for what purpose. A quantitative study of 400 respondents identifies that TCMs are used primarily for the improvement of health and well being rather than the treatment of more serious medical conditions. While the patronage of TCM stores is not restricted to the Chinese population, traditional Mom-and-Pop outlets have come under increasing pressure from new market entrants. When choosing a TCM outlet, customers consider price and quality to be important factors while trust in the store keeper was also identified as a key determinant of store choice.
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Rights: Publisher policy allows this work to be made available in this repository. Published in Journal of Retailing and Consumer Services by Elsevier. The original publication is available at

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