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dc.contributor.authorTeller, Christophen_UK
dc.contributor.authorReutterer, Thomasen_UK
dc.contributor.authorSchnedlitz, Peteren_UK
dc.description.abstractThis paper focuses on the impact of hedonic and utilitarian values of shopping on retail agglomeration patronage issues, in particular on shopping behaviour and the perception of retail agglomerations. Our empirical study is based on a discussion of agglomerations’ potential to attract utilitarian and hedonic shopper types. A sample of 2,139 customers were interviewed in a peripheral shopping mall as well as on an inner city shopping street and confronted with a multi-item scale operationalising shopping values as developed by Babin et al. (1994). Using a standard fuzzy c-means clustering algorithm we identified four distinct shopper types. The results show that hedonists are represented by a higher number of females, earn lower individual incomes and are less educated compared to utilitarians. Interestingly, a higher share of hedonists visited the shopping mall. Overall, they make more shopping trips to agglomerations, stay there longer, visit more stores and – depending on the agglomeration format – spend less than or the same amount as utilitarians. Finally, we see that those customers who are attracted by agglomerations because of atmospheric and price stimuli are typical hedonists.en_UK
dc.publisherTaylor & Francisen_UK
dc.relationTeller C, Reutterer T & Schnedlitz P (2008) Hedonic and Utilitarian Shopper Types in Evolved and Created Retail Agglomerations. International Review of Retail, Distribution and Consumer Research, 18 (3), pp. 283-309.
dc.rightsPublished in The International Review of Retail, Distribution and Consumer Research by Taylor & Francis. This is an electronic version of an article published in The International Review of Retail, Distribution and Consumer Research, Volume 18, Number 3, July 2008, pp. 283-309. The International Review of Retail, Distribution and Consumer Research is available online at:
dc.subjectretail agglomerationen_UK
dc.subjectretail patronageen_UK
dc.subjecthedonic and utilitarian shopping orientationen_UK
dc.subjectshopping behaviouren_UK
dc.subjectConsumer behavior.en_UK
dc.subjectConsumption (Economics)en_UK
dc.titleHedonic and Utilitarian Shopper Types in Evolved and Created Retail Agglomerationsen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreason[Ib_2_CtTrPs_IRRDCR_2008.pdf] Publisher conditions require an 18 month embargo.en_UK
dc.citation.jtitleInternational Review of Retail, Distribution and Consumer Researchen_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.contributor.affiliationVienna University of Economics And Business Administrationen_UK
dc.contributor.affiliationUniversity of Stirlingen_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorTeller, Christoph|en_UK
local.rioxx.authorReutterer, Thomas|en_UK
local.rioxx.authorSchnedlitz, Peter|en_UK
local.rioxx.projectInternal Project|University of Stirling|
Appears in Collections:Marketing and Retail Journal Articles

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