Marketing and Retail eTheses : [43] Collection home page

This collection contains electronic copies of theses produced by Marketing and Retail students.

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The copyright in theses in this collection remains with the author, unless it is stated to have been assigned to the University of Stirling. The University of Stirling reserves the right to keep electronic copies for consultation in both cases.

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 43
Issue DateTitleAuthor(s)Editor(s)Type
May-2022The impact of influencers' visual content in social media on consumers' purchase intention: the case of SMEs restaurants in Saudi ArabiaAlomair, Mohammed-Thesis or Dissertation
Apr-2022A theoretical and empirical inquiry of eco-attitude, social motivation, and eco-label as incubators for sustainable consumption in SingaporeKung, Sion Hin-Thesis or Dissertation
1988The effects of retail concentration and own label penetration on manufacturer advertising and product varietyNisbet, Donald James-Thesis or Dissertation
Jan-2019The Role of International Franchises in the Economic Development of Saudi ArabiaAlotaibi, Abdulaziz-Thesis or Dissertation
7-Feb-2019A social marketing perspective on value co-creation, engagement and motivation in gamified systems: exploring a gamified social networking service for physical activityPavlopoulou, Ismini-Thesis or Dissertation
10-Jan-2017Measuring service quality in the low-cost airline industryBarnes, Jonavan-Thesis or Dissertation
Jun-2014Making Stories: An Investigation of Personal Brand Narratives in the Scottish Craft Microenterprise SectorTelford, N J M-Thesis or Dissertation
2014Packaging as a marketing tool: Adolescents’ perceptions of branded and plain tobacco packagingFord, Allison-Thesis or Dissertation
2014Service Brand Equity in Developing Economies: The Case of Egyptian Banking SectorHegazy, Ahmed Elsayed Galal-Thesis or Dissertation
2014Alcohol Marketing and Young People's Drinking: The Role of Perceived Social NormsKenny, Patrick-Thesis or Dissertation
2014Entrepreneurial Marketing and the Zarathustrian Entrepreneur: Thoughts, Words and DeedsSethna, Zubin-Thesis or Dissertation
2013Explaining and predicting the single channel versus multi-channel consumer: the case of an embarrassing productLondono, Juan Carlos-Thesis or Dissertation
2013The Adoption of e-commerce in SMEs: An Empirical Investigation in EgyptRabie, Mohamed-Thesis or Dissertation
12-Dec-2012Knowledge is Power? A market orientation approach to the global value chain analysis of aquaculture: Two cases linking Southeast Asia and the EUKelling, Ingrid-Thesis or Dissertation
2012Factors Affecting Store Brand Purchase in the Greek Grocery MarketSarantidis, Paraskevi-Thesis or Dissertation
2012Impacts of Foreign Retail Entry on the Host Country: The Canadian Apparel IndustryEvans, Elizabeth-Thesis or Dissertation
Mar-2012Corporate and Social Responsibility in Professional Football Club OrganizationsKolyperas, Dimitrios-Thesis or Dissertation
9-Dec-2011Pharmaffiliation: A Model of Intra-Elite Communication in Pharmaceutical Regulationde Andrade, Marisa-Thesis or Dissertation
30-Nov-2011Place Marketing and the Antecedents of Sustainable Competitive PlacesJaafar, Norizan-Thesis or Dissertation
1991Consumer perceptions of large retail stores in JapanLarke, Roy-Thesis or Dissertation
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 43