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Marketing and Retail eTheses : [43] Collection home page

This collection contains electronic copies of theses produced by Marketing and Retail students.

Note: Some items may not be viewable as they are being prepared for publication.

The copyright in theses in this collection remains with the author, unless it is stated to have been assigned to the University of Stirling. The University of Stirling reserves the right to keep electronic copies for consultation in both cases.

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Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 43
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Issue DateTitleAuthor(s)Editor(s)Type
Feb-2011Critical Social Marketing: Assessing the Cumulative Impact of Alcohol Marketing on Youth DrinkingGordon, Ross-Thesis or Dissertation
12-Nov-2010Window dressing? Women, careers and retail managementBroadbridge, Adelina-Thesis or Dissertation
2001The internationalisation of foreign fashion retailers into the UK - identifying the motives, methods and operational challengesMoore, Christopher M.-Thesis or Dissertation
2009The Transformed Consumer: collective practices and identity work in an emotional communityDunnett, Susan-Thesis or Dissertation
1998Mood and motivation in shopping behaviourHibbert, Sally A.-Thesis or Dissertation
1994Spatial implications of organisational and technological change in Japanese retailingHarris, A. David-Thesis or Dissertation
5-Dec-2008THE INFLUENCE OF LEADERSHIP STYLE ON INTERNAL MARKETING IN RETAILINGMat, Johari-Thesis or Dissertation
7-Jan-2010Retailer Brand Development and Handling Processes: A Comparative Study of Tesco Korea and Local Korean RetailersCho, Young-Sang-Thesis or Dissertation
1998Customer service in retailing: the case of downtown department stores in SingaporeWee Keng Neo, Lynda-Thesis or Dissertation
2009Tobacco Policy Influence on Denormalisation of SmokingBrown, Abraham K.-Thesis or Dissertation
2001Customer and company perspectives of store positioning: A study of the UK specialist menswear fashion sectorBirtwistle, Grete-Thesis or Dissertation
Jun-2003Grounded theory of marketing strategy based on partnership and underpinned by culture: Japanese and Korean electronics companies in the UKLee, Yang-Im-Thesis or Dissertation
2002Strategic Planning In Retailing: Cases from Thai RetailingVeerayangkur, Vinyu-Thesis or Dissertation
1997An investigation of performance and productivity in petroleum retailing in MalaysiaBin Baharun, Rohaizat-Thesis or Dissertation
21-Jul-2008Collaborative supply chain practices: Taiwanese companies in ChinaTsai, Ya-Ling-Thesis or Dissertation
Nov-2001Positioning strategy in retailing: a study of Wuhan Wing on children shopping and Amusement Centre Company LimitedCheung, Wah-leung-Thesis or Dissertation
5-May-2008Creating value through relationships: a critical contribution from Social MarketingMarques, Susana Regina Bacelar de Vasconcelos-Thesis or Dissertation
8-Feb-2008Becoming 'Expert': an exploration into the social conditions and effects of subjectivity formation within the Marketing AcademyFerguson, Pauline Lynsay-Thesis or Dissertation
2005Market orientation and accounting information - a product-level studyInglis, Robert M.-Thesis or Dissertation
Sep-2006The role of retailers as channel captains in retail supply chain change: the example of TescoSmith, David L. G.-Thesis or Dissertation
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 43
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This collection contains electronic copies of theses produced by Marketing and Retail students.

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