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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Categorizing Patterns and Processes in Retail Grocery Internationalisation
Author(s): Burt, Steven
Davies, Keri
Dawson, John
Sparks, Leigh
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Keywords: Retail
Issue Date: Mar-2008
Date Deposited: 14-Jan-2009
Citation: Burt S, Davies K, Dawson J & Sparks L (2008) Categorizing Patterns and Processes in Retail Grocery Internationalisation. Journal of Retailing and Consumer Services, 15 (2), pp. 78-92.
Abstract: The last two decades have been characterised by an increasing internationalisation of retail activity and a considerable number of academic attempts to classify or categorise this activity. A number of different classifications have been proposed based mainly on interactions amongst geographical spread, market entry, managerial outlook and managerial flexibility. However, an examination of three leading international grocery chains on such criteria reveals little communality in pattern or process. Instead internationalisation is marked by different, perhaps serendipitous, patterns and by periods of retrenchment and reconsideration of activities, within a generic strategy of front of store adaptation and back of store standardisation. Previous classifications are therefore partial, time-bound semi-descriptions which need to be supplemented by detailed long-term examination of the internationalisation activities and processes of individual companies.
DOI Link: 10.1016/j.jretconser.2007.05.008
Rights: Published in Journal of Retailing and Consumer Services by Elsevier.

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