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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Whitefish Wars: Pangasius, politics and consumer confusion in Europe
Author(s): Little, David Colin
Bush, Simon R
Belton, Ben
Phuong, Nguyen Thanh
Young, James
Murray, Francis
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Keywords: pangasius
International trade
risk governance
Whitefishes Vietnam
European Union Countries International economic relations Vietnam
Seafood Health aspects
Issue Date: May-2012
Date Deposited: 20-Oct-2011
Citation: Little DC, Bush SR, Belton B, Phuong NT, Young J & Murray F (2012) Whitefish Wars: Pangasius, politics and consumer confusion in Europe. Marine Policy, 36 (3), pp. 738-745.
Abstract: Rapid growth in production of the farmed Vietnamese whitefish pangasius and its trade with the European Union has provoked criticism of the fish’s environmental, social and safety credentials by actors including WWF and Members of the European Parliament and associated negative media coverage. This paper reviews the range of claims communicated about pangasius (identified as a form of mass mediated risk governance), in light of scientific evidence and analysis of data from the EU’s Rapid Alert System for Food and Feeds food safety notification system for imported seafood. This analysis shows pangasius is to be generally safe, environmentally benign, and beneficial for actors along the international value chains that characterise the trade. The case is made that increasingly politicised debates in Europe around risk and uncertainty are potentially counterproductive for EU seafood security and European aquaculture industry, and that the trade in pangasius can contribute to sustainable seafood consumption in a number of ways. Transparent evidence-based assessment and systems for communicating complex issues of risk for products such as pangasius are required in order to support continuance of fair and mutually beneficial trade.
DOI Link: 10.1016/j.marpol.2011.10.006
Rights: Published in Marine Policy by Elsevier; Elsevier policy for Accepted author manuscripts (AAMs) is as follows: An accepted AAM is the author’s version of the manuscript of an article that has been accepted for publication and which may include any author-incorporated changes suggested through the processes of submission processing, peer review, and editor-author communications. Elsevier believes that individual authors should be able to distribute their AAMs for their personal voluntary needs and interests, e.g. posting to their websites or their institution’s repository, e-mailing to colleagues. Policy: Authors retain the right to use the accepted author manuscript for personal use, internal institutional use and for permitted scholarly posting provided that these are not for purposes of commercial use or systematic distribution.

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