Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/33471
Appears in Collections:Economics Journal Articles
Peer Review Status: Refereed
Title: Effect of obstacles/tips card on breastfeeding drop-off
Author(s): Comerford, David A
McGillivray, Tracy
Contact Email: david.comerford@stir.ac.uk
Keywords: Breastfeeding duration
Breastfeeding drop-off
Intention-behaviour gap
Planning card
Issue Date: 2021
Date Deposited: 15-Oct-2021
Citation: Comerford DA & McGillivray T (2021) Effect of obstacles/tips card on breastfeeding drop-off. British Journal of Midwifery, 29 (9), pp. 510-515. https://doi.org/10.12968/bjom.2021.29.9.510
Abstract: Background Many mothers report having stopped breastfeeding sooner than they would have liked. Aim We test whether a planning card reduces breastfeeding drop-off. Method We recruited 81 women who were at least 36 weeks pregnant at antenatal classes in Lothian, Scotland. By systematic assignment, participants received no card; an obstacles/tips card, which details common breastfeeding obstacles and tips to overcome them; or an enhanced obstacles/tips card, which additionally featured an intentions prompt on its reverse side. Between 10–14 days after the due date, we measured rates of exclusive and any breastfeeding. Findings On discharge, feeding methods were similar across all three groups. At 10-14 days, drop-off was four-fold higher in the control group than in either of the two card groups (p=0.026). Conclusion The obstacles/tips cards offer potential as a means to achieve reductions in breastfeeding drop-off.
DOI Link: 10.12968/bjom.2021.29.9.510
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This document is the Accepted Manuscript version of a Published Work that appeared in final form in British Journal of Midwifery, copyright © MA Healthcare, after peer review and technical editing by the publisher. To access the final edited and published work see https://doi-org/10.12968/bjom.2021.29.9.510

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