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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/33471
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dc.contributor.authorComerford, David Aen_UK
dc.contributor.authorMcGillivray, Tracyen_UK
dc.date.accessioned2021-10-16T00:03:36Z-
dc.date.available2021-10-16T00:03:36Z-
dc.date.issued2021en_UK
dc.identifier.urihttp://hdl.handle.net/1893/33471-
dc.description.abstractBackground Many mothers report having stopped breastfeeding sooner than they would have liked. Aim We test whether a planning card reduces breastfeeding drop-off. Method We recruited 81 women who were at least 36 weeks pregnant at antenatal classes in Lothian, Scotland. By systematic assignment, participants received no card; an obstacles/tips card, which details common breastfeeding obstacles and tips to overcome them; or an enhanced obstacles/tips card, which additionally featured an intentions prompt on its reverse side. Between 10–14 days after the due date, we measured rates of exclusive and any breastfeeding. Findings On discharge, feeding methods were similar across all three groups. At 10-14 days, drop-off was four-fold higher in the control group than in either of the two card groups (p=0.026). Conclusion The obstacles/tips cards offer potential as a means to achieve reductions in breastfeeding drop-off.en_UK
dc.language.isoenen_UK
dc.publisherMark Allen Healthcareen_UK
dc.relationComerford DA & McGillivray T (2021) Effect of obstacles/tips card on breastfeeding drop-off. British Journal of Midwifery, 29 (9), pp. 510-515. https://doi.org/10.12968/bjom.2021.29.9.510en_UK
dc.rightsThis item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This document is the Accepted Manuscript version of a Published Work that appeared in final form in British Journal of Midwifery, copyright © MA Healthcare, after peer review and technical editing by the publisher. To access the final edited and published work see https://doi-org/10.12968/bjom.2021.29.9.510en_UK
dc.subjectBreastfeeding durationen_UK
dc.subjectBreastfeeding drop-offen_UK
dc.subjectIntention-behaviour gapen_UK
dc.subjectPlanning carden_UK
dc.titleEffect of obstacles/tips card on breastfeeding drop-offen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2022-03-02en_UK
dc.rights.embargoreason[planning cards promote breastfeeding maintenance.pdf] Publisher requires embargo of 6 months after publication.en_UK
dc.identifier.doi10.12968/bjom.2021.29.9.510en_UK
dc.citation.jtitleBritish Journal of Midwiferyen_UK
dc.citation.issn0969-4900en_UK
dc.citation.volume29en_UK
dc.citation.issue9en_UK
dc.citation.spage510en_UK
dc.citation.epage515en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.author.emaildavid.comerford@stir.ac.uken_UK
dc.citation.date01/09/2021en_UK
dc.contributor.affiliationEconomicsen_UK
dc.identifier.scopusid2-s2.0-85114340890en_UK
dc.identifier.wtid1761215en_UK
dc.contributor.orcid0000-0003-2611-9504en_UK
dc.date.accepted2021-04-21en_UK
dcterms.dateAccepted2021-04-21en_UK
dc.date.filedepositdate2021-10-15en_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionAMen_UK
local.rioxx.authorComerford, David A|0000-0003-2611-9504en_UK
local.rioxx.authorMcGillivray, Tracy|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2022-03-02en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||2022-03-01en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/all-rights-reserved|2022-03-02|en_UK
local.rioxx.filenameplanning cards promote breastfeeding maintenance.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0969-4900en_UK
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