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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: 'I am the master of my fate': Digital technology paradoxes and the coping strategies of older consumers
Author(s): Wilson-Nash, Carolyn
Tinson, Julie
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Keywords: older adults
digital technology
technology paradoxes
coping strategies
successful ageing
Issue Date: 2022
Date Deposited: 25-May-2021
Citation: Wilson-Nash C & Tinson J (2022) 'I am the master of my fate': Digital technology paradoxes and the coping strategies of older consumers. Journal of Marketing Management, 38 (3-4), pp. 248-278.
Abstract: The UK Government and charity-based initiatives encourage the use of digital devices to improve connectivity and address health care challenges across an escalating, ageing population. However, research on the lived experiences of older adults using technology is limited. The aim of this study is to build on technology paradox theory to provide a greater understanding of older adults’ use of digital devices and the associated coping strategies that are adopted. A qualitative approach, employing event-based diaries, reveals functional, social and psychological paradoxes as well as influences on self-worth. The findings also identify how older adults adapt to the challenges of such technology paradoxes by developing novel coping strategies such as, adjusting and acceptance. Furthermore, implications for policy and practice are established.
DOI Link: 10.1080/0267257X.2021.1945662
Rights: © 2021 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (, which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
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