Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/32534
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Encouraging healthy choices in the retail store environment: Combining product information and shelf allocation
Author(s): Grandi, Benedetta
Burt, Steve
Cardinali, Maria Grazia
Contact Email: s.l.burt@stir.ac.uk
Keywords: Shelf-display
Healthy choices
Nutritional information
Coloured labels
Issue Date: Jul-2021
Date Deposited: 16-Apr-2021
Citation: Grandi B, Burt S & Cardinali MG (2021) Encouraging healthy choices in the retail store environment: Combining product information and shelf allocation. Journal of Retailing and Consumer Services, 61, Art. No.: 102522. https://doi.org/10.1016/j.jretconser.2021.102522
Abstract: Purpose Nutritional information and the visibility of healthier food products inside the store are believed to be important variables in helping shoppers to make healthy choices. However, there remain gaps in our understanding of how consumers select healthy products and how they include complex nutritional information in the decision-making process, in a stimuli rich environment. This research tests the impact of different combinations of stimuli (information and space management) on the selection of healthier products. Methodology Through a within-between subjects on-line experiment, a set of hypotheses relating different combinations of information provision (communication) and space management (shelf display) were tested for two different product categories: cereal bars and breakfast cereals. The sample comprised 249 participants within the UK. Findings Results show that there is no single unique solution to encourage healthy food choices. The characteristics of the category, the frequency of purchase, the way products are displayed on the shelf and the complexity of the nutritional information provided matter. Originality This paper enriches the literature about healthy food choice behaviours by exploring combined interventions in store.
DOI Link: 10.1016/j.jretconser.2021.102522
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Accepted refereed manuscript of: Grandi B, Burt S & Cardinali MG (2021) Encouraging healthy choices in the retail store environment: Combining product information and shelf allocation. Journal of Retailing and Consumer Services, 61, Art. No.: 102522. https://doi.org/10.1016/j.jretconser.2021.102522 © 2021, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
Licence URL(s): http://creativecommons.org/licenses/by-nc-nd/4.0/

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