Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/32309
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dc.contributor.authorRybaczewska, Mariaen_UK
dc.contributor.authorSparks, Leighen_UK
dc.date.accessioned2021-02-23T01:04:14Z-
dc.date.available2021-02-23T01:04:14Z-
dc.date.issued2021-01-25en_UK
dc.identifier.urihttp://hdl.handle.net/1893/32309-
dc.description.abstractTechnology, and particularly the internet, has transformed consumer and business behaviours. An ageing population is impacted by these contextual and operational changes. Understanding these impacts within an ageing population is important for businesses, organisations and individuals, and their e-commerce activities. Our study increases understanding about the online behaviour of older consumers. Our research question is: what is the impact of age and individual and household characteristics on the online behaviour of older consumers? This is important given the increasing assumption that all consumers are digitally enabled. We use data from the first wave of an innovative longitudinal study in Scotland (HAGIS – Healthy Ageing in Scotland) to explore ageing consumers and e-commerce activities. The United Kingdom (including Scotland) is the world's third largest e-commerce market, thus providing a suitable context. Our findings point to a shifting relationship between ageing consumers and e-commerce activities. Age is related to e-commerce activities but the ‘break-point’ for these activities is older than normally identified in academic and business practice. Sex is not a differentiator of activity but marital status is. Age and the contextual situation impact e-commerce, and have implications for access and capability, and link to questions over isolation. Important issues are raised for business and organisational practice, around service and other delivery for older people.en_UK
dc.language.isoenen_UK
dc.publisherCambridge University Press (CUP)en_UK
dc.relationRybaczewska M & Sparks L (2021) Ageing consumers and e-commerce activities. Ageing and Society. https://doi.org/10.1017/S0144686X20001932en_UK
dc.rightsThis article has been published in a revised form in Ageing and Society https://doi.org/10.1017/S0144686X20001932. This version is published under a Creative Commons CC-BY-NC-ND. No commercial re-distribution or re-use allowed. Derivative works cannot be distributed. © The Authors, 2021. Published by Cambridge University Press.en_UK
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/en_UK
dc.subjectageingen_UK
dc.subjecte-commerceen_UK
dc.subjectinterneten_UK
dc.subjectScotlanden_UK
dc.subjectcustomersen_UK
dc.titleAgeing consumers and e-commerce activitiesen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1017/S0144686X20001932en_UK
dc.citation.jtitleAgeing and Societyen_UK
dc.citation.issn1469-1779en_UK
dc.citation.issn0144-686Xen_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.citation.date25/01/2021en_UK
dc.description.notesOutput Status: Forthcoming/Available Onlineen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.identifier.scopusid2-s2.0-85099939080en_UK
dc.identifier.wtid1706949en_UK
dc.contributor.orcid0000-0002-9280-3219en_UK
dc.date.accepted2020-12-01en_UK
dc.date.filedepositdate2021-02-22en_UK
Appears in Collections:Marketing and Retail Journal Articles

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