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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Drivers of Agglomeration Effects in Retailing: The Shopping Mall Tenant's Perspective
Author(s): Teller, Christoph
Schnedlitz, Peter
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Keywords: Place Marketing
Shopping Centre
Retail trade
Shopping malls
Issue Date: Aug-2012
Date Deposited: 4-Jul-2011
Citation: Teller C & Schnedlitz P (2012) Drivers of Agglomeration Effects in Retailing: The Shopping Mall Tenant's Perspective. Journal of Marketing Management, 28 (9-10), pp. 1043-1061.;
Abstract: Retail and service enterprises seek benefits and synergies from locating their stores within retail agglomerations, such as shopping streets and malls. The aim of this paper is to identify the main drivers of such synergetic or 'agglomeration effects' for tenants. A literature review reveals four sets of drivers that are related to the location, the tenant mix, the marketing and the management of an agglomeration. Based on a survey of 217 managers representing stores that are located in five regional and four supra-regional shopping malls, we demonstrate that location related drivers including geographical location, accessibility and parking conditions have a significant higher impact on agglomeration effects in terms of the economic success of tenants. The results were consistent amongst different types of tenants differentiated by store size, customer footfall, industry affiliation and perceived role within the respective mall (as footfall taker or generator within the network).
DOI Link: 10.1080/0267257X.2011.617708
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Published in Journal of Marketing Management by Taylor & Francis (Routledge) / Westburn Publishers Ltd.; This is an electronic version of an article to published in Journal of Marketing Management, in press. DOI: 10.1080/0267257X.2011.617708

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