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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Urban Place Marketing and Retail Agglomeration Customers
Author(s): Teller, Christoph
Elms, Jonathan
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Keywords: Place Marketing
Retail Agglomeration
Town Centre
Place Users
Retail Patronage
Issue Date: 2012
Citation: Teller C & Elms J (2012) Urban Place Marketing and Retail Agglomeration Customers, Journal of Marketing Management, 28 (5-6), pp. 546-567.
Abstract: Through identifying the attributes of a place that have an influence on the patronage behaviour of urban retail customers, this paper presents a conceptual model that proposes direct and indirect antecedents regarding the different retail-related dimensions associated with urban place attractiveness. An empirical study was conducted whereby the model was tested by surveying approximately five hundred actual consumers at the time they visited a particular town centre for the purposes of shopping. The results showed that the retail tenant mix, the merchandise value and the atmosphere had a direct impact and the product range and the sales personnel an indirect impact upon the evaluation of attractiveness. Furthermore, a number of additional effects towards these antecedents were identified with respect to parking conditions, the non retail tenant mix, manoeuvrability and orientation. This revealed that retailing activities were a major driver of attractiveness for an urban place. The practical implication of these findings suggests that place marketing activities should be proactive in supporting and enabling retailers in fulfilling their roles.
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Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Published in Journal of Marketing Management by Taylor & Francis (Routledge).; Author Posting © Westburn Publishers Ltd, 2012. This is a post-peer-review, pre-copy-edit version of an article which has been published in its definitive form in the [Journal], and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in Journal of Marketing Management, Vol. 28, 2012 , Date, No.5-6, pp.546-567, doi: 10.1080/0267257X.2010.517710

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