|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||The 'perfect gift' and the 'best gift ever': an integrative framework for truly special gifts|
|Citation:||Branco-Illodo I & Heath T (2019) The 'perfect gift' and the 'best gift ever': an integrative framework for truly special gifts. Journal of Business Research.|
|Abstract:||Scholars and practitioners often consider the ‘perfect gift’ to understand the qualities of the most cherished gifts or to encourage givers to choose such gifts. Whilst useful, this represents a utopian view of gift-giving. This study explores the concept of ‘best gift ever’ through 35 in-depth interviews in order to understand the properties of significant gifts as defined by givers and receivers. Findings reveal that the ‘best gifts ever’ are often associated with unforgettable and life-changing experiences. These properties are compared with those of the ‘perfect gift’ to produce an integrative framework for truly special gifts. Specifically, this paper: 1) identifies the properties of ‘best gifts ever’ as distinct from ‘perfect gifts’; 2) uncovers insights into the ‘perfect gift’ beyond the existing conceptualization; and, 3) integrates the ‘best gift ever’ and the ‘perfect gift’ into a unified framework capturing what makes a gift successful.|
|Rights:||This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|Notes:||Output Status: Forthcoming|
|05 Branco_Illodo and Heath 2019 Perfect gift best gift ever_Integrative Framework JBR.pdf||Fulltext - Accepted Version||722.29 kB||Adobe PDF||Under Embargo until 2023-05-04 Request a copy|
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