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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Hybridization practices as organizational responses to institutional demands: The development of Western retail TNCs in China
Author(s): Siebers, Lisa Qixun
Issue Date: Jan-2017
Citation: Siebers LQ (2017) Hybridization practices as organizational responses to institutional demands: The development of Western retail TNCs in China. Journal of Economic Geography, 17 (1), pp. 1-29.
Abstract: This longitudinal case study evaluates the strategic responses of Western retail transnational corporations (TNCs) to China’s business environment. It explicates how hybridization helps adapt and ultimately alter local institutional settings. Two-fold findings are discussed: the hybrid practices impacting on host market institutions, involving laws and regulations, fair competition, business networks, empowerment, corporate social responsibility, employee retention and quality control; and those impacting on consumption patterns, involving tailored offerings, targeting, new market ideology, store location, price and cost leadership. By doing so, the TNCs create new competitive pressures on China’s retail market. The findings show the transfer of management practices that do not align with a host market may subtly alter its norms and practices. To sustain competitive advantage and enhance territorial embeddedness, the TNCs switch their key stakeholders from the governments to their businesses, the society and the consumers over time. However, their long-term legitimacy remains uncertain in China
DOI Link: 10.1093/jeg/lbv041
Rights: © The Author (2016). Published by Oxford University Press. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (, which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.
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