Please use this identifier to cite or link to this item:
|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status: ||Refereed|
|Title: ||Hybridization practices as organizational responses to institutional demands: The development of Western retail TNCs in China|
|Author(s): ||Siebers, Lisa Qixun|
|Issue Date: ||Jan-2017|
|Citation: ||Siebers LQ (2017) Hybridization practices as organizational responses to institutional demands: The development of Western retail TNCs in China. Journal of Economic Geography, 17 (1), pp. 1-29. https://doi.org/10.1093/jeg/lbv041|
|Abstract: ||This longitudinal case study evaluates the strategic responses of Western retail transnational corporations (TNCs) to China’s business environment. It explicates how hybridization helps adapt and ultimately alter local institutional settings. Two-fold findings are discussed: the hybrid practices impacting on host market institutions, involving laws and regulations, fair competition, business networks, empowerment, corporate social responsibility, employee retention and quality control; and those impacting on consumption patterns, involving tailored offerings, targeting, new market ideology, store location, price and cost leadership. By doing so, the TNCs create new competitive pressures on China’s retail market. The findings show the transfer of management practices that do not align with a host market may subtly alter its norms and practices. To sustain competitive advantage and enhance territorial embeddedness, the TNCs switch their key stakeholders from the governments to their businesses, the society and the consumers over time. However, their long-term legitimacy remains uncertain in China|
|DOI Link: ||10.1093/jeg/lbv041|
|Rights: ||© The Author (2016). Published by Oxford University Press. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.|
|Licence URL(s): ||http://creativecommons.org/licenses/by/4.0/|
Files in This Item:
|lbv041.pdf||Fulltext - Published Version||340.3 kB||Adobe PDF||View/Open|
A file in this item is licensed under a Creative Commons License
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
If you believe that any material held in STORRE infringes copyright, please contact firstname.lastname@example.org providing details and we will remove the Work from public display in STORRE and investigate your claim.