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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers
Author(s): Harvey, John
Branco-Illodo, Ines
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Keywords: Marketing
Sociology and Political Science
political brands
Issue Date: 27-Aug-2019
Citation: Harvey J & Branco-Illodo I (2019) Why Cryptocurrencies Want Privacy: A Review of Political Motivations and Branding Expressed in "Privacy Coin" Whitepapers. Journal of Political Marketing p. 30.
Abstract: New currencies designed for user anonymity and privacy – widely referred to as “privacy coins” – have forced governments to listen and legislate, but the political motivations of these currencies are not well understood. Following the growing interest of political brands in different contexts, we provide the first systematic review of political motivations expressed in cryptocurrency whitepapers whose explicit goal is “privacy.” Many privacy coins deliberately position themselves as alternative political brands. Although cryptocurrencies are often closely associated with political philosophies that aim to diminish or subvert the power of governments and banks, advocates of privacy occupy much broader ideological ground. We present thematic trends within the privacy coin literature and identify epistemic and ethical tensions present within the communities of people calling for the adoption of entirely private currencies.
DOI Link: 10.1080/15377857.2019.1652223
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is an Accepted Manuscript of an article published online by Taylor & Francis Group in Journal of Political Marketing on 27 August 2019, available online:
Notes: Output Status: Available online

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