Please use this identifier to cite or link to this item:
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Value-adding partnerships and co-opetition models in the grocery industry
Author(s): Kotzab, Herbert
Teller, Christoph
Contact Email:
Keywords: Supply Chain Partnering
Efficient Consumer Response
Grocery trade Europe
Grocery trade Supply and demand
Consumer satisfaction
Consumption (Economics)
Issue Date: 2003
Date Deposited: 4-May-2011
Citation: Kotzab H & Teller C (2003) Value-adding partnerships and co-opetition models in the grocery industry. International Journal of Physical Distribution and Logistics Management, 33 (3), pp. 268-281.
Abstract: Leading representatives of the European grocery industry formed the European Efficient Consumer Response (ECR-)Initiative in 1995. The goal of this strategic alliance is set to reengineer the way business is done in the industry by implementing cooperative strategies between retailer and manufacturer in order to fulfill consumer wishes better, faster and at less cost. ECR appears thereby in many facets, from a ‘simple’ dyadic value-adding partnership to a sophisticated form of co-opetition, where Supply Chain members have both relationship types – competition and cooperation – at the same time. Our paper discusses these issues first on theoretical bases and then presents empirical results of a comprehensive analysis within a selected European ECR-initiative showing the success factors of managing ECR-partnership relations.
DOI Link: 10.1108/09600030310472005
Rights: Published in International Journal of Physical Distribution and Logistics Management by Emerald.

Files in This Item:
File Description SizeFormat 
IJPDLM_HkCt_2003.pdfFulltext - Accepted Version113.24 kBAdobe PDFView/Open

This item is protected by original copyright

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved

If you believe that any material held in STORRE infringes copyright, please contact providing details and we will remove the Work from public display in STORRE and investigate your claim.