Please use this identifier to cite or link to this item:
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: From the Retail Brand to the Retail-er as a Brand: themes and issues in retail branding research
Author(s): Burt, Steven
Davies, Keri
Contact Email:
Issue Date: 2010
Citation: Burt S & Davies K (2010) From the Retail Brand to the Retail-er as a Brand: themes and issues in retail branding research, International Journal of Retail and Distribution Management, 38 (11-12), pp. 865-878.
Abstract: When we discuss research into retail branding, the natural starting point is the retail product brand – invariably referred to as the “private brand”, the “store brand” or the “retail brand”. Private brands have generated a vast body of research on both sides of the Atlantic over the past forty years. In a recent review article, Hyman et al (2010) generated 73 articles published since 1990, simply through a key word search in the Business Source Premier database. Whilst such an approach is likely to underestimate the total volume of material, this figure is nonetheless impressive. The authors also comment on the variety within this body of work in terms of the origin of the article (ie USA or not), the product categories investigated, the research methods used (eg sample frames, sample sizes and types of panel data), and the analytical tools employed.
DOI Link:
Rights: Published in International Journal of Retail & Distribution Management by Emerald

Files in This Item:
File Description SizeFormat 
IJRDM Paper.pdf175.77 kBAdobe PDFView/Open

This item is protected by original copyright

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact providing details and we will remove the Work from public display in STORRE and investigate your claim.