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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Intentional non-consumption for sustainability: Consumer resistance and/or anti-consumption?
Author(s): Cherrier, Helene
Black, Iain R
Lee, Mike
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Issue Date: 2011
Citation: Cherrier H, Black IR & Lee M (2011) Intentional non-consumption for sustainability: Consumer resistance and/or anti-consumption?. European Journal of Marketing, 45 (11/12), pp. 1757-1767.
Abstract: Purpose – This paper aims to contribute to the special issue theme by analysing intentional non-consumption through anti-consumption and consumer resistance lenses. Design/methodology/approach – A total of 16 in-depth interviews with women who intentionally practise non-consumption for sustainability were completed. Findings – Two major themes where identified: I versus them: the careless consumers, and The objective/subjective dialectic in mundane practices. Originality/value – While it is tempting to delineate one concept from another, in practice, both anti-consumption and consumer resistance intersect and represent complementary frameworks in studying non-consumption.
DOI Link: 10.1108/03090561111167397
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