Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/28877
Appears in Collections:Psychology Journal Articles
Peer Review Status: Refereed
Title: Mating strategies and the masculinity paradox: How relationship context, relationship status, and sociosexuality shape women's preferences for facial masculinity and beardedness
Author(s): Stower, Rebecca E
Lee, Anthony J
McIntosh, Toneya L
Sidari, Morgan J
Sherlock, James M
Dixson, Barnaby J W
Contact Email: anthony.lee@stir.ac.uk
Keywords: Facial attractiveness
Masculinity
Facial hair
Sociosexuality
Issue Date: Apr-2020
Citation: Stower RE, Lee AJ, McIntosh TL, Sidari MJ, Sherlock JM & Dixson BJW (2020) Mating strategies and the masculinity paradox: How relationship context, relationship status, and sociosexuality shape women's preferences for facial masculinity and beardedness. Archives of Sexual Behavior, 49, p. 809–820. https://doi.org/10.1007/s10508-019-1437-2
Abstract: According to the dual mating strategy model, in short-term mating contexts women should forego paternal investment qualities in favor of mates with well-developed secondary sexual characteristics and dominant behavioral displays. We tested whether this model explains variation in women’s preferences for facial masculinity and beardedness in male faces. Computer-generated composites that had been morphed to appear +/-50% masculine were rated by 671 heterosexual women (M age = 31.72 years, SD = 6.43) for attractiveness when considering them as a short-term partner, long-term partner, a co-parent or a friend. They then completed the Revised Sociosexual Inventory (SOI-R) to determine their sexual openness on dimensions of desire, behavior, and attitudes. Results showed that women’s preferences were strongest for average facial masculinity, followed by masculinized faces, with feminized faces being least attractive. In contrast to past research, facial masculinity preferences were stronger when judging for co-parenting partners than for short-term mates. Facial masculinity preferences were also positively associated with behavioral SOI, negatively with desire, and were unrelated to global or attitudinal SOI. Women gave higher ratings for full beards than clean-shaven faces. Preferences for beards were higher for co-parenting and long-term relationships than short-term relationships, although these differences were not statistically significant. Preferences for facial hair were positively associated with global and attitudinal SOI, but were unrelated to behavioral SOI and desire. Although further replication is necessary, our findings indicate that sexual openness is associated with women’s preferences for men’s facial hair and suggest variation in the association between sociosexuality and women’s facial masculinity preferences.
DOI Link: 10.1007/s10508-019-1437-2
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is a post-peer-review, pre-copyedit version of an article published in Archives of Sexual Behavior. The final authenticated version is available online at: https://doi.org/10.1007/s10508-019-1437-2

Files in This Item:
File Description SizeFormat 
Manuscript-3.pdfFulltext - Accepted Version516.25 kBAdobe PDFView/Open



This item is protected by original copyright



Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.