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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Food Sharing, Redistribution, and Waste Reduction via Mobile Applications: A Social Network Analysis (Forthcoming/Available Online)
Author(s): Harvey, John
Smith, Andrew
Goulding, James
Branco Illodo, Ines
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Keywords: Food sharing
Food Waste
Social Network Analysis
Sharing Economy
Issue Date: 2-Apr-2019
Citation: Harvey J, Smith A, Goulding J & Branco-Illodo I (2019) Food Sharing, Redistribution, and Waste Reduction via Mobile Applications: A Social Network Analysis (Forthcoming/Available Online). Industrial Marketing Management.
Abstract: Food sharing mobile applications are becoming increasingly popular, but little is known about the new social configurations of people using them, particularly those applications that use consumers as voluntary intermediaries in supply chains. This article presents a social network analysis of a food sharing mobile application conducted in partnership with OLIO. The study focuses on longitudinal social network data from 54913 instances of food sharing between 9054 people and was collected over 10 months. The results challenge existing theories of food sharing (reciprocity, kin selection, tolerated scrounging, and costly signalling) as inadequate by showing that donor-recipient reciprocity and balance are rare, but also show that genuinely novel social relations have formed between organisations and consumers which depart from traditional linear supply chains. The findings have significant implications for managers and policymakers aiming to encourage, measure and understand technology-assisted food sharing practices.
DOI Link: 10.1016/j.indmarman.2019.02.019
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