|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Food Sharing, Redistribution, and Waste Reduction via Mobile Applications: A Social Network Analysis (Forthcoming/Available Online)|
Branco Illodo, Ines
Social Network Analysis
|Citation:||Harvey J, Smith A, Goulding J & Branco-Illodo I (2019) Food Sharing, Redistribution, and Waste Reduction via Mobile Applications: A Social Network Analysis (Forthcoming/Available Online). Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2019.02.019|
|Abstract:||Food sharing mobile applications are becoming increasingly popular, but little is known about the new social configurations of people using them, particularly those applications that use consumers as voluntary intermediaries in supply chains. This article presents a social network analysis of a food sharing mobile application conducted in partnership with OLIO. The study focuses on longitudinal social network data from 54913 instances of food sharing between 9054 people and was collected over 10 months. The results challenge existing theories of food sharing (reciprocity, kin selection, tolerated scrounging, and costly signalling) as inadequate by showing that donor-recipient reciprocity and balance are rare, but also show that genuinely novel social relations have formed between organisations and consumers which depart from traditional linear supply chains. The findings have significant implications for managers and policymakers aiming to encourage, measure and understand technology-assisted food sharing practices.|
|Rights:||This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|27.02.19 Accepted version before proofs.pdf||Fulltext - Accepted Version||1.48 MB||Adobe PDF||Under Embargo until 2023-02-27 Request a copy|
Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
If you believe that any material held in STORRE infringes copyright, please contact email@example.com providing details and we will remove the Work from public display in STORRE and investigate your claim.