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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Cross-border tourism and the regional economy: a typology of the ignored shopper
Author(s): Boonchai, Paranee
Freathy, Paul
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Keywords: Regional economic development
market segmentation
cross-border shopping
consumer typology
emerging nations
Issue Date: 2020
Citation: Boonchai P & Freathy P (2020) Cross-border tourism and the regional economy: a typology of the ignored shopper. Current Issues in Tourism, 23 (5), pp. 626-640.
Abstract: While previous studies have acknowledged the importance of cross border travellers to regional economic development, the significance of visitors from less developed and emerging nations, has received only limited academic attention. Through the application of market segmentation techniques to Laotian tourists, this paper identifies complex patterns of purchase behaviour that includes functional and utilitarian motives as well as more hedonistic practices. Such findings suggest that the economic impact of cross border travellers is not confined to the tourism and hospitality industries and that differences in consumption behaviour affords opportunities for a range of local businesses and service providers.
DOI Link: 10.1080/13683500.2018.1548579
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is an Accepted Manuscript of an article published by Taylor & Francis Group in Current Issues in Tourism on 23 Nov 2018, available online:

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