|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Co-production and co-consumption: Perspectives on immigration through a discourse analysis of voters' blogs in the 2010 General Election|
British General Election
|Citation:||Lim M & Moufahim M (2011) Co-production and co-consumption: Perspectives on immigration through a discourse analysis of voters' blogs in the 2010 General Election. Journal of Marketing Management, 27 (7-8), pp. 656-674. https://doi.org/10.1080/0267257x.2011.593539.|
|Abstract:||The issue of immigration proved to be a crucially important flashpoint for all three parties in the 2010 British General Election. In this paper, we focus on a citizen-centred perspective on the 2010 British General Election by analysing the views of the electorate on this pivotal issue in the as blogosphere. Using thematic and discursive analysis, we examine how voters articulate their opinions and concerns on immigration in the blogosphere and how these discursive practices can be studied to enrich political market research. The findings show that a complex issue such as immigration is a dynamic expression of, and between, multiple, competing, contradictory discourses, and interests. As such, the blogosphere provides an invaluable tool for in-depth political market research because it can contribute to a more nuanced understanding of the co-production and co-consumption of current affairs.|
|Rights:||The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|Co production and Co consumption British Elections.pdf||Fulltext - Published Version||182.31 kB||Adobe PDF||Under Permanent Embargo Request a copy|
Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
If you believe that any material held in STORRE infringes copyright, please contact firstname.lastname@example.org providing details and we will remove the Work from public display in STORRE and investigate your claim.