1. STORRE
  2. Stirling Management School
  3. Marketing and Retail
  4. Marketing and Retail Journal Articles
Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/27835
Full metadata record
DC FieldValueLanguage
dc.contributor.authorYannopoulou, Nataliaen_UK
dc.contributor.authorMoufahim, Monaen_UK
dc.contributor.authorBian, Xuemeien_UK
dc.date.accessioned2018-09-20T00:04:34Z-
dc.date.available2018-09-20T00:04:34Z-
dc.date.issued2013-03-31en_UK
dc.identifier.urihttp://hdl.handle.net/1893/27835-
dc.description.abstractThe aim of this paper is to examine the brand identity construction of user-generated brands (UGBs), using discursive and visual analysis of UGBs’ social media material in an attempt to contribute to a better understanding of this relatively new branding phenomenon. We specifically focused on two such brands: Airbnb and Couchsurfing. Our main findings reveal the emerged themes: the access to the private sphere, the human dimension and meaningful inter-personal discourses, and authenticity. The value of our research lies in identifying the specificities of the identity construction and visual representation of UGBs. Lastly, we offer practical suggestions and ideas for future research.en_UK
dc.language.isoenen_UK
dc.publisherAcademy of Taiwan Information Systems Researchen_UK
dc.relationYannopoulou N, Moufahim M & Bian X (2013) User-Generated Brands and Social Media: Couchsurfing and Airbnb. Contemporary Management Research, 9 (1), pp. 85-90. https://doi.org/10.7903/cmr.11116en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectuser generated brandsen_UK
dc.subjectuser generated contenten_UK
dc.subjectsocial mediaen_UK
dc.subjectdiscourse analysisen_UK
dc.titleUser-Generated Brands and Social Media: Couchsurfing and Airbnben_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-31en_UK
dc.rights.embargoreason[Yannopoulou et al 2013.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.7903/cmr.11116en_UK
dc.citation.jtitleContemporary Management Research/ CMRen_UK
dc.citation.issn1813-5498en_UK
dc.citation.volume9en_UK
dc.citation.issue1en_UK
dc.citation.spage85en_UK
dc.citation.epage90en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderUniversity of Nottinghamen_UK
dc.author.emailmona.moufahim@stir.ac.uken_UK
dc.contributor.affiliationNewcastle Universityen_UK
dc.contributor.affiliationUniversity of Nottinghamen_UK
dc.contributor.affiliationUniversity of Kenten_UK
dc.identifier.wtid920441en_UK
dc.contributor.orcid0000-0003-0531-5506en_UK
dcterms.dateAccepted2013-03-31en_UK
dc.date.filedepositdate2018-09-07en_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorYannopoulou, Natalia|en_UK
local.rioxx.authorMoufahim, Mona|0000-0003-0531-5506en_UK
local.rioxx.authorBian, Xuemei|en_UK
local.rioxx.projectProject ID unknown|University of Nottingham|http://dx.doi.org/10.13039/501100000837en_UK
local.rioxx.freetoreaddate2263-03-01en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameYannopoulou et al 2013.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1813-5498en_UK
Appears in Collections:Marketing and Retail Journal Articles

Files in This Item:
File Description SizeFormat 
Yannopoulou et al 2013.pdfFulltext - Published Version27.49 kBAdobe PDFUnder Permanent Embargo    Request a copy


This item is protected by original copyright

View License
Show simple item record


Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved https://creativecommons.org/publicdomain/zero/1.0/

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.