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http://hdl.handle.net/1893/26405| Appears in Collections: | Marketing and Retail Journal Articles |
| Peer Review Status: | Refereed |
| Title: | A commentary on "conceptualising and measuring consumer-based brand-retailer-channel equity": A review and response |
| Author(s): | Londoño-Roldan, Juan Carlos Elms, Jonathan Davies, Keri |
| Contact Email: | b.k.davies@stir.ac.uk |
| Keywords: | retailer brand equity commentary |
| Issue Date: | 1-Jul-2017 |
| Date Deposited: | 20-Dec-2017 |
| Citation: | Londoño-Roldan JC, Elms J & Davies K (2017) A commentary on "conceptualising and measuring consumer-based brand-retailer-channel equity": A review and response. Commentary on: J.C. Londoño, J. Elms, K. Davies. Conceptualising and measuring consumer-based brand-retailer-channel equity, J. Retail. Consum. Serv., 29 (2016), pp. 70-81. Journal of Retailing and Consumer Services, 37, pp. 31-32. https://doi.org/10.1016/j.jretconser.2017.02.013 |
| DOI Link: | 10.1016/j.jretconser.2017.02.013 |
| Rights: | This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Accepted manuscript of: Davies K, Londoño-Roldan JC & Elms J (2017) A commentary on "conceptualising and measuring consumer-based brand-retailer-channel equity": A review and response. [Commentary on: J.C. Londoño, J. Elms, K. Davies. Conceptualising and measuring consumer-based brand-retailer-channel equity, J. Retail. Consum. Serv., 29 (2016), pp. 70-81] Journal of Retailing and Consumer Services, 37, pp. 31-32. DOI: 10.1016/j.jretconser.2017.02.013 © 2017, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ |
| Licence URL(s): | http://creativecommons.org/licenses/by-nc-nd/4.0/ |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Londono Elms and Davies JRCS Commentary 2017.pdf | Fulltext - Accepted Version | 60.04 kB | Adobe PDF | View/Open |
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