Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/26405
Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: A commentary on "conceptualising and measuring consumer-based brand-retailer-channel equity": A review and response
Author(s): Londoño-Roldan, Juan Carlos
Elms, Jonathan
Davies, Keri
Contact Email: b.k.davies@stir.ac.uk
Keywords: retailer
brand equity
commentary
Issue Date: 1-Jul-2017
Date Deposited: 20-Dec-2017
Citation: Londoño-Roldan JC, Elms J & Davies K (2017) A commentary on "conceptualising and measuring consumer-based brand-retailer-channel equity": A review and response. Commentary on: J.C. Londoño, J. Elms, K. Davies. Conceptualising and measuring consumer-based brand-retailer-channel equity, J. Retail. Consum. Serv., 29 (2016), pp. 70-81. Journal of Retailing and Consumer Services, 37, pp. 31-32. https://doi.org/10.1016/j.jretconser.2017.02.013
DOI Link: 10.1016/j.jretconser.2017.02.013
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Accepted manuscript of: Davies K, Londoño-Roldan JC & Elms J (2017) A commentary on "conceptualising and measuring consumer-based brand-retailer-channel equity": A review and response. [Commentary on: J.C. Londoño, J. Elms, K. Davies. Conceptualising and measuring consumer-based brand-retailer-channel equity, J. Retail. Consum. Serv., 29 (2016), pp. 70-81] Journal of Retailing and Consumer Services, 37, pp. 31-32. DOI: 10.1016/j.jretconser.2017.02.013 © 2017, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/
Licence URL(s): http://creativecommons.org/licenses/by-nc-nd/4.0/

Files in This Item:
File Description SizeFormat 
Londono Elms and Davies JRCS Commentary 2017.pdfFulltext - Accepted Version60.04 kBAdobe PDFView/Open



This item is protected by original copyright



A file in this item is licensed under a Creative Commons License Creative Commons

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved https://creativecommons.org/publicdomain/zero/1.0/

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.