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Appears in Collections:Economics Journal Articles
Peer Review Status: Refereed
Title: Proatividade Inovadora em Produção e Consumo Sustentáveis no Brasil: das Intenções às Ações Organizacionais Fundamentais
Other Titles: Innovative Proactivity in Production and Sustainable Consumption in Brazil: From Intentions to Fundamental Organisational Actions
Author(s): Jabbour, Charbel Jose Chiappetta
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Keywords: sustainable production and consumption
organizational initiatives
sustainability leadership
organizational sustainability.
Issue Date: Jun-2016
Citation: Jabbour CJC (2016) Proatividade Inovadora em Produção e Consumo Sustentáveis no Brasil: das Intenções às Ações Organizacionais Fundamentais, REGIS: Revista em Gestao, Inovacao e Sustentabilidade, 2 (1), pp. 248-253.
Abstract: The purpose of this essay is to reflect on proactively innovative organizational actions in sustainability in order to achieve sustainable production and consumption goals (SPC). The essay will emphasize that sustainability leadership, people management for sustainability and supply chain management for sustainability all form a triad of fundaments that can contribute to overcoming "business as usual" towards "sustainable business". We alert to the fact that the concretization of such aspirations requires the amalgamation of two terms, namely, organizational "proactivity" and "innovation", without which, the route to building more sustainable organizations tends to be inaccessible.
Rights: Revista em Gestão, Inovação e Sustentabilidade de está licenciado com uma Licença Creative Commons - Atribuição-NãoComercial-CompartilhaIgual 4.0 Internacional. This article is licensed under a Creative Commons License - Attribution-NonCommercial-ShareAlike 4.0 International.

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