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dc.contributor.authorKolyperas, Dimitriosen_UK
dc.contributor.authorSparks, Leighen_UK
dc.description.abstractFan Fests have recently provided various opportunities for host cities, organizers, sponsorsand fans, manifesting a modern intersected third place service setting (other than a stadium)where varied stakeholders can co-create value and sport experience and consumption can takedifferent forms and shapes. Yet, although Fan Fests are becoming integral parts of megaevents,research has fallen short of capturing the unique nature of such value co-creationecosystem, and the role of fans in such value co-creation environment. This paper takes upthis challenge and explores the still evolving nature of the Fan Fest, using a primarilyconsumer and participant focused approach in order to explore the experiences of a Fan Festand address questions of event construction, participation, organisation and consumption.Drawing on SDL and CCT perspectives we situate the role of fans in value co-creation in FanFests and provide implications for management and future researchen_UK
dc.publisherTaylor and Francisen_UK
dc.relationKolyperas D & Sparks L (2018) Exploring value co-creation in Fan Fests: the role of fans. Journal of Strategic Marketing, 26 (1), pp. 71-84.
dc.rightsThis item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is an Accepted Manuscript of an article published by Taylor & Francis Group in Journal of Strategic Marketing on 03 Nov 2017, available online:
dc.subjectFan Festsen_UK
dc.titleExploring value co-creation in Fan Fests: the role of fansen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreason[Fan Fest Journal of Strategic marketing Final submitted version.pdf] Until this work is formally published there will be an embargo on the full text of this work.en_UK
dc.citation.jtitleJournal of Strategic Marketingen_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.description.refREF Compliant by Deposit in Stirling's Repositoryen_UK
Appears in Collections:Marketing and Retail Journal Articles

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