|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Towards modeling the retailer as a brand: A social construction of the grocery store from the customer standpoint|
|Citation:||El-Amir A & Burt S (2010) Towards modeling the retailer as a brand: A social construction of the grocery store from the customer standpoint, Journal of Brand Management, 17 (6), pp. 429-445.|
|Abstract:||As a highly customer-sensitive business, retailing is one of the most socially active industries. Nevertheless, when addressing retailers as brands, the retailing literature has failed to account for their unique social orientation, exposing a gap in the literature. This paper utilizes the sociological view of brands to socially construct a conceptual retail brand model from the customer standpoint. An ethnographic study of grocery retailing revealed that the store has, metaphorically, a tree-shaped culture, which can organically model the interplay between building the retailer brand as a culture and the phases constituting the social-self concept.|
|Rights:||Published in the Journal of Brand Management. Copyright: © 2010 Palgrave Macmillan.; This is a post-peer-review, pre-copyedit version of an article published in the Journal of Brand Management. The definitive publisher-authenticated version Journal of Brand Management, Volume 17, Issue 6, April/May 2010, pp. 429 - 445 is available online at: http://www.palgrave-journals.com/bm/journal/v17/n6/abs/bm200936a.html|
|Paper for JBM revisions FINAL.pdf||111.07 kB||Adobe PDF||View/Open|
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
If you believe that any material held in STORRE infringes copyright, please contact firstname.lastname@example.org providing details and we will remove the Work from public display in STORRE and investigate your claim.