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dc.contributor.authorFillis, Ian-
dc.contributor.authorRentschler, Ruth-
dc.description.abstractThis paper evaluates the contribution of creativity to entrepreneurship theory and practice in terms of building an holistic and transdisciplinary understanding of its impact. Acknowledgement is made of the subjectivist theory of entrepreneurship which embraces randomness, uncertainty and ambiguity but these factors should then be embedded in wider business and social contexts. The analysis is synthesised into a number of themes, from consideration of its definition, its link with personality and cognitive style, creativity as a process and the use of biography in uncovering data on creative entrepreneurial behaviour. Other relevant areas of discussion include creativity’s link with motivation, actualisation and innovation, as well as the interrogation of entrepreneurial artists as owner/managers. These factors are embedded in a critical evaluation of how creativity contributes to successful entrepreneurship practice. Modelling, measuring and testing entrepreneurial creativity are also considered and the paper includes detailed consideration of several models of creativity in entrepreneurship. Recommendations for future theory and practice are also made.en_UK
dc.publisherWorld Scientific Publishing-
dc.relationFillis I & Rentschler R (2010) The Role of Creativity in Entrepreneurship, Journal of Enterprising Culture, 18 (1), pp. 49-81.-
dc.rightsElectronic version of an article published as Journal of Enterprising Culture, Volume 18, Issue 1, March 2010, pp. 49 - 81, DOI: 10.1142/S0218495810000501 © World Scientific Publishing Company.
dc.subjectcritical thinkingen_UK
dc.subject.lcshCreative ability in business-
dc.subject.lcshCritical thinking-
dc.titleThe Role of Creativity in Entrepreneurshipen_UK
dc.typeJournal Articleen_UK
dc.citation.jtitleJournal of Enterprising Culture-
dc.type.statusPost-print (author final draft post-refereeing)-
dc.contributor.affiliationMarketing and Retail Division-
dc.contributor.affiliationDeakin University-
Appears in Collections:Marketing and Retail Journal Articles

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