|Appears in Collections:||Marketing and Retail Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Youth and the Sociability of "Vaping"|
|Citation:||Yule J & Tinson J (2017) Youth and the Sociability of "Vaping", Journal of Consumer Behaviour, 16 (1), pp. 3-14.|
|Abstract:||This article examines the contemporary and evolving social ritual of vaping (also known as the use and consumption of e-cigarettes). This novel research finds a typology of users in a heterogeneous youth market and shows how the introduction of this new practice challenges existing ritual boundaries. Previous research has focused on the de-marketing of tobacco and smoking cessation. Here, Virtuous, Dynamic, Vulnerable and Invisible Vapers are identified with each demonstrating differing levels of emotional engagement and characteristics of vaping behaviors. Utilizing Collins’ theory of interaction rituals as a lens, this qualitative study explores the sociability of vaping practices to gain a deeper understanding of the enduring appeal of vaping and the subsequent consequences for youth ‘smoking’ behaviors. While some vapers advocate the health benefits of this relatively new practice, the use of e-cigarettes is also used as a form of resistance as well as mechanism for misbehavior.|
|Rights:||This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is the peer reviewed version of the following article: Yule, J. A., and Tinson, J. S. (2017) Youth and the sociability of “Vaping”. J. Consumer Behav., 16: 3–14, which has been published in final form at https://doi.org/10.1002/cb.1597. This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.|
|sociability and vaping.pdf||587.13 kB||Adobe PDF||View/Open|
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