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Appears in Collections:Computing Science and Mathematics Journal Articles
Peer Review Status: Refereed
Title: Protection motivation theory and social distancing behaviour in response to a simulated infectious disease epidemic
Author(s): Williams, Lynn
Rasmussen, Susan
Kleczkowski, Adam
Maharaj, Savi
Cairns, Nicole
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Keywords: infectious disease
protection motivation
social distancing
Issue Date: 2015
Date Deposited: 4-Nov-2015
Citation: Williams L, Rasmussen S, Kleczkowski A, Maharaj S & Cairns N (2015) Protection motivation theory and social distancing behaviour in response to a simulated infectious disease epidemic. Psychology, Health and Medicine, 20 (7), pp. 832-837.
Abstract: Epidemics of respiratory infectious disease remain one of the most serious health risks facing the population. Non-pharmaceutical interventions (e.g. hand-washing or wearing face masks) can have a significant impact on the course of an infectious disease epidemic. The current study investigated whether protection motivation theory (PMT) is a useful framework for understanding social distancing behaviour (i.e. the tendency to reduce social contacts) in response to a simulated infectious disease epidemic. There were 230 participants (109 males, 121 females, mean age 32.4years) from the general population who completed self-report measures assessing the components of PMT. In addition, participants completed a computer game which simulated an infectious disease epidemic in order to provide a measure of social distancing behaviour. The regression analyses revealed that none of the PMT variables were significant predictors of social distancing behaviour during the simulation task. However, fear (β=.218,p<.001), response efficacy (β=.175,p<.01) and self-efficacy (β=.251,p<.001) were all significant predictors of intention to engage in social distancing behaviour. Overall, the PMT variables (and demographic factors) explain 21.2% of the variance in intention. The findings demonstrated that PMT was a useful framework for understanding intention to engage in social distancing behaviour, but not actual behaviour during the simulated epidemic. These findings may reflect an intention-behaviour gap in relation to social distancing behaviour.
DOI Link: 10.1080/13548506.2015.1028946
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