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dc.contributor.authorBatat, Wideden_UK
dc.contributor.authorWohlfeil, Markusen_UK
dc.description.abstractAs consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the two researchers examined their own individual private consumption experiences with the recently released movie 'Into the Wild' (US 2007) as a complex tapestry of interrelated factors. The introspective data indicate that a consumer's personal engagement with the movie narrative, its characters and underlying philosophy is of particular importance for one’s enjoyment of the movie. This allows for and even enhances the consumer temporary feeling of complete immersion into the movie's imaginary world.en_UK
dc.publisherAssociation for Consumer Researchen_UK
dc.relationBatat W & Wohlfeil M (2009) Getting Lost ‘Into the Wild’: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approach. Advances in Consumer Research, 36, pp. 372-377.
dc.rightsThe publisher has not yet responded to our queries therefore this work cannot be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.subjectfilm consumptionen_UK
dc.subjectmovie enjoymenten_UK
dc.subjectInto the Wilden_UK
dc.subjectnarrative transportation theoryen_UK
dc.subjectsubjective personal introspectionen_UK
dc.subjectinteractive introspectionen_UK
dc.subjectmental immersionen_UK
dc.titleGetting Lost ‘Into the Wild’: Understanding Consumers’ Movie Enjoyment Through a Narrative Transportation Approachen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreason[Getting Lost Into the Wild - ACR09.pdf] The publisher has not yet responded to our queries. This work cannot be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.citation.jtitleAdvances in Consumer Researchen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.affiliationUniversity of Poitiersen_UK
dc.contributor.affiliationMarketing & Retailen_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorBatat, Wided|en_UK
local.rioxx.authorWohlfeil, Markus|0000-0002-1007-8456en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.filenameGetting Lost Into the Wild - ACR09.pdfen_UK
Appears in Collections:Marketing and Retail Journal Articles

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