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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Marketplace spirituality: challenges for the New Age retailer
Author(s): Davies, Keri
Freathy, Paul
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Keywords: Spirituality
Small Business
Issue Date: 2014
Date Deposited: 7-May-2015
Citation: Davies K & Freathy P (2014) Marketplace spirituality: challenges for the New Age retailer. Service Industries Journal, 34 (15), pp. 1185-1198.
Abstract: The consumers of New Age spirituality products have been said to be involved in a form of ‘pick and mix’ religion or to be browsing in a ‘spiritual supermarket’ which emphasises borrowing from a wide variety of cultures. The paper details the different physical and virtual channels through which consumers may access goods and services. Retailers who serve this market are typically independent traders and face many of the challenges that are characteristic of the small business sector. The term 'New Age' is identified as applying to a broad range of retailers who attempt to occupy different market positions. The research however identifies considerable product overlap between these retailers and suggests that the market displays limited differentiation. As this paper is an exploratory study it finally sets out a series of research themes for future work.
DOI Link: 10.1080/02642069.2014.942650
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is an Accepted Manuscript of an article published by Taylor & Francis Group in The Service Industries Journal on 31/07/2014, available online:

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