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Appears in Collections:Marketing and Retail Journal Articles
Peer Review Status: Refereed
Title: Coping with Change: The Implications of e-Commerce Adoption for Island Consumers
Author(s): Freathy, Paul
Calderwood, Eric
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Keywords: Island retailing
Consumer behaviour
Rural communities
Issue Date: 2016
Date Deposited: 4-May-2016
Citation: Freathy P & Calderwood E (2016) Coping with Change: The Implications of e-Commerce Adoption for Island Consumers. Regional Studies, 50 (5), pp. 894-908.
Abstract: This paper examines the implications of e-commerce for retailers on three Scottish island groups. These locations are amongst the most economically fragile regions of the UK. The extensive use of e-commerce by residents has reconfigured traditional shopping patterns. The paper argues that this pattern of spending represents a form of ‘trade leakage’ with increased monies being spent off the island. The reaction from local retailers to this threat appears limited. The paper highlights the consequences for the local economy and suggests a more proactive response is needed in order to meet the challenges posed by internet availability. 
DOI Link: 10.1080/00343404.2014.952720
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