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dc.contributor.authorCollins, Alanen_UK
dc.contributor.authorCronin, James Martinen_UK
dc.contributor.authorBurt, Stevenen_UK
dc.contributor.authorGeorge, Richard Jen_UK
dc.description.abstractPurpose: This research investigates role of store brands as a time and money saving heuristic in the context of an omnipresent store brand hierarchy. Drawing on the work of Tversky and Kahneman (1982) it proposes that the store brand hierarchy is characterised by many of the traits of frequently used heuristics employed by grocery shoppers. Design/methodology/approach: Based on Chaiken's (1980) model of information processing and Stigler's (1961) perspective on the economics of information search, the study deductively establishes a model of store brand proneness to reveal the role of store brands as time and money saving heuristic. The model is tested on a sample of 535 US households using structural equation modelling and subsequent multigroup analysis based on two subsamples of households experiencing high financial pressure but who differ in terms of time pressure Findings: The findings provide strong support for store brands as a time and money saving heuristic and as a substitute for price search among households experiencing financial and time pressures Research limitations/implications: The main limitation is that the study is based on a sample of households located in one region of the US market. Practical implications: Retailers need to be aware that any extension of the store brand portfolio beyond the traditional multi tiered price/quality hierarchy, risks undermining what has emerged to be a valuable heuristic used by certain shoppers. Originality/value: This study extends our understanding of the role of store brands in the marketplace by going beyond their conceptualisation as a competitive device used by retailers to instead position them as a decision-making tool used by consumers. It also deepens our understanding of the boundary between rational search activities and the transition to the use of frequently flawed heuristics within the shopping process.en_UK
dc.relationCollins A, Cronin JM, Burt S & George RJ (2015) From Store Brands to Store Brandscapes: The Emergence of a Time and Money Saving Heuristic. European Journal of Marketing, 49 (5/6), pp. 894-918.;
dc.rightsThis article is (c) Emerald Group Publishing and permission has been granted for this version to appear here Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited." - See more at:
dc.subjectBrand hierarchyen_UK
dc.subjectStore brand pronenessen_UK
dc.titleFrom Store Brands to Store Brandscapes: The Emergence of a Time and Money Saving Heuristicen_UK
dc.typeJournal Articleen_UK
dc.citation.jtitleEuropean Journal of Marketingen_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.contributor.affiliationUniversity College Corken_UK
dc.contributor.affiliationLancaster Universityen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.contributor.affiliationSaint Joseph's Universityen_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorCollins, Alan|en_UK
local.rioxx.authorCronin, James Martin|en_UK
local.rioxx.authorBurt, Steven|0000-0001-6627-2330en_UK
local.rioxx.authorGeorge, Richard J|en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.filenameEJM Strore Brands to Store Branscapes FINAL.pdfen_UK
Appears in Collections:Marketing and Retail Journal Articles

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